During the pandemic, Hasbro, like other customers, needed to strengthen its e-commerce business.
To relate the essence of Hasbro with Cartoon Network DNA, we created NERF HOUSE, the place where Marcelo Vieira, the Brazilian and international soccer star, could train and have fun in the most exciting way.
The campaign was entirely developed during the Covid 19 quarantine, having to produce, film, and post-produce remotely.
The Nerf House episodes are available on every Cartoon Network platform in Brazil and Latin America, in addition to Marcelo Vieira's channels (Facebook, IG, and YouTube).
All episodes end with a link to Hasbro's e-commerce, generating traffic for the e-commerce of each LATAM region.
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