With more than fifteen years of experience in the entertainment and media industry, José “Kiwi” de Uribelarrea is Creative Strategy Lead for TikTok in Latin America.
In his pan-regional role, he focuses on developing strategies that integrate data, research, and creativity to help brands connect authentically with audiences through content. He has participated in numerous industry events, where he educates and inspires brands to amplify their messages by combining creativity with Awareness, Consideration, and Conversion objectives.
Previously, he spent seven years at Turner Broadcasting System as a Writer/Producer within the Creative Services team, developing content for a wide range of Film & Series networks.
His experience and creative versatility have been recognized with awards at international festivals such as Promax Worldwide, Promax Latin America, and the New York Festivals.
José completed his creative education at the Escuela Superior de Creativos Publicitarios and studied Communication Sciences at the University of Buenos Aires.
