When we were asked to make a sales reel with the channel’s best programming, we wanted to create a concept that would serve for all the movies and series we had to promote. We needed to convey the adrenaline felt by every movie character. So we came up with the “action time” concept. The idea is to show how time is boring when it accumulates and is wasted in stagnation, and too dynamic when it starts to run out. That’s why doubt is dead time. “NOW” is action time.
Back to Top