2018 was the year of the World Cup. A year where brands were only interested in advertising on sports channels. To get Coca Cola to invest money in TNT, we decided to integrate TNT's essence with that of Coca Cola, with a very particular concept: IN THE MONTH OF FOOTBALL, EVERYTHING IS FOOTBALL.
In this way, we speak to our fans through the only language they wanted to hear at that time: THE LANGUAGE OF FOOTBALL.